IP & Art

We may look into the monetization of ip in two ways in terms of the utilization of the ip assets in the digital era. One is to use a weapon to the current and potential competitors in the market through the package of all the related ip assets. In this regard, the crucial thing is how to make a comprehensive package which will have a variety of ip assets which will not leave a room for the current/potential competitors. Therefore, it requires a smart ip stratigic approach.

Another will be to sell the ip assets if the subject ip company thinks it difficult to maintain the competitiveness in the relevant market through the ip assets only. In this process, the important thing is how to make a package which will attract the potential buyer. Thus, prior to selling, the relevant ip assets should be added for the current ip assets to become more comprehensive ip pools. 

Anyway, the most important thing is to hold ip rights. If the ip is very strong, then the ip company may choose either to develop the ip related business or to sell the ip at the best prices. 

Therefore, in the current market, it is demanded that the company should develop its own ip assets which will be a crucial resources in determining the competitivenss of such company in a paricular market.